Loop Media Group has established an ever growing group of strategic advisors to help shape the future of our organization and expand our opportunities for growth.

Larry PoLlock

Larry retired in 2013 from the Canadian Western Bank after 23 years as CEO.

During his illustrious career, CWB assets grew from $400 million to $18 billion, shareholders saw impressive average annual returns of 17.5%, and the bank enjoyed 100 straight quarters of profitability. Larry created shareholder value while building Canada’s only new significant bank in the last 150 years. 

Mark Payne

Mark has 25 years of experience leading early-stage and rapidly growing companies in Europe and North America.

Mark was previously the CEO of the BC Innovation Council reporting directly to the premiere and later co-founded Fresh Grade, a platform developed to connect teachers and parents.  Mark has played a key role in Loop Media Group helping set the stage for growth from very early on.

Cliff Shillington

Cliff has been involved in the franchising and marketing business for over 32 years both as a franchisee and a franchisor.  

Cliff has opened, operated and sold his own franchises before and after he worked corporately as Senior VP for Remax with roles in Western Canadian expansion, North American growth before being promoted to head up international growth out of Denver for Remax.

Patrick La forge

Patrick was past President of the Edmonton Oilers Hockey Club & COO of Oilers Entertainment Group. He has also served as Governor of WHL, AHL, ECHL; Vice President of Molson Coors, President Alpine Canada and, Director of Marketing at CP Rail.

Patrick has been named one of Alberta’s 50 most influential people and is the recipient of the Queen Elizabeth II Diamond Jubilee Medal.


Coulter has 17 years of corporate finance and investment experience including 12 years at AGF Investments as VP and Portfolio Manager of the Canadian Growth Equity Fund, a one billion dollar fund comprised of hundreds of investments including several early stage and growth stage companies.

During this time, Mr. Wright helped many of the companies in the portfolio grow and reach their potential. More recently, Mr. Wright’s investment in Real Matters led to an executive team role where he helped the company through 3 acquisitions over 18 months. Since 2016, Mr. Wright has served as Co-Founder and CFO of Charly Inc, a technology company dedicated to building efficient communication marketplaces in the influencer and dating space.

Trevor marshall

Trevor has over 20 years’ experience in software sales with executive leadership roles with Microsoft, Yext, TIBCO, and Oracle. Currently he is Vice President and Managing Director Enterprise Sales for BlackBerry in Canada.

Trevor brings extensive knowledge and experience in building and scaling SaaS sales teams to deliver sustainable and predictable revenue. He will be key to helping advise GetintheLoop and Loop Media Group on partner integrations and establishing our National and Global sales programs.