Top Talent Continues to Join Growing Tech Company GetintheLoop

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The growth story of mobile technology start-up GetintheLoop continues with the recent announcement of their franchise market expansion, new additions to executive leadership, and an ever-growing list of high profile investors and advisors.

Over the past 18 months, GetintheLoop has grown from its humble beginnings in Kelowna, BC, to over 35 cities in Western Canada. The company is now primed to accelerate its growth across the remainder of Canada, with the United States in its sights. Once partnered with many of Canada’s largest media companies, GetintheLoop is now growing rapidly on its own, attracting talent from some of the biggest companies in Canada.

Early last year, GetintheLoop announced that Patrick La Forge, former President and COO of Oilers Entertainment Group, was joining the team as a Partner and Vice President, Partnerships and Business Development. Shortly after, the company brought on Chris Pinkerton, the VP of Mediative and head of a division at YP Canada, to join as President and COO. Chris works alongside Nick Fane, Jesse Schimmel, Barb Newman, and Kirsten Fair, directors of various divisions within the organization.

In April, the company welcomed Cliff Shillington as a strategic advisor to help guide GetintheLoop as they franchise their technology platform across North America. Shillington is the former VP of International Development at RE/MAX, where he was responsible for overseeing the global growth of RE/MAX.

Most recently, GetintheLoop announced the addition of Jason Mann as VP Marketing of GetintheLoop and CMO at Loop Media Group. Jason joins Loop Media Group as the previous co-founder of Vista Radio, which grew into 48 markets across Canada, before he joined Bell Media as their head of digital media in Western Canada. Jason specializes in building audience and brand, which will be his key focus early on as GetintheLoop looks to scale up its audience and brand awareness across Canada over the next couple of quarters.

GetintheLoop was founded on an $800 budget and was run from Crowell’s phone on the evenings and weekends, until he was able to raise his first investment and begin to grow the team. Finding and building a team of passionate and positive entrepreneurs, alongside regular advice from mentors and investors has been the key to GetintheLoop’s growth.

“I have been fortunate to work with a first-class technology team, a mentor like Mark Payne, and now get advice from the likes of Larry Pollock, Patrick La Forge, and Cliff Shillington,” said Crowell. “To build a successful company takes an army, and the group of advisors surrounding our team makes a huge impact on our ability to grow. We are in a great position today, but we also know there is a lot of work ahead. We have very large goals.”

The future is bright for GetintheLoop and their technology. The team is focused on building a better way to connect local businesses with mobile consumers, at a fraction of the cost of traditional media (print, radio, and TV). This disruptive approach opens up another opportunity to radically change how mobile apps are monetized, ushering in a better way to provide value to consumers and revenue for app publishers in the future.

Loop Media Group brings media exec over for CMO/VP Marketing and Product role

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Loop Media Group is pleased to announce that Entrepreneur and Media Executive Jason Mann has joined as CMO of Loop Media Group, and VP Marketing and Product for GetintheLoop.

Matt Crowell, Founder/CEO of Loop Media Group said, “Jason’s unique combination of experience in both traditional and digital media and brand development is well timed as the company is currently experiencing accelerated growth through our recently launched franchise model”.   

Jason Mann stated, “GetintheLoop is a leader in the mobile marketing space and as mobile marketing continues to grow exponentially there isn’t a more exciting company to be with”. 

Jason has worked with brands like Toyota, McDonalds, Tim Hortons, and Canadian Tire. Most recently, Jason was responsible for growing local digital sales in British Columbia for Bell Media including local radio, CTV and specialty channels including TSN and E! Over the past five years he’s also provided consulting services to dozens of brands including clients of the Business Development Bank of Canada. Prior to that Jason co-founded Vista Radio and lead the growth of the company from one station in BC to over 40 across Canada as their Vice President Programming and Digital Media. 

With the evolution of GetintheLoop Local Franchising and the accelerated growth of the company driven by franchise operators, Jason’s brand experience will help to ensure GetintheLoop continues to connect with its audience consistently through this time of sustained expansion. 

GetintheLoop is constantly iterating and improving its user experience and Jason’s background in building radio and online audiences will bring additional focus on building membership and increasing member engagement. 

GetintheLoop is an intelligent mobile marketing platform that connects businesses with local consumers. The online offers platform allows businesses to deliver real-time experiences and exclusive offers directly to the mobile phones of engaged consumers, enabling businesses to attract new customers, develop meaningful relationships and obtain immediate in-depth data on their behaviour.

The GetintheLoop network reaches millions of Western Canadians every month and connects tens of thousands of members with exclusive offers in over 30 cities across Western Canada.

GetintheLoop Launches in Atlantic Canada

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September 28th, 2018. Kelowna, BC – GetintheLoop, Canada’s leading mobile offers platform, has officially launched in Atlantic Canada.

Since announcing a new opportunity for entrepreneurs across North America to open their own digital franchise through GetintheLoop Local, the team at GetintheLoop has successfully launched 10 new local markets in 90 days - spanning coast to coast.

“Setting up our first master franchise opportunity, with an experienced business leader like Michael Coburn, is opening up GetintheLoop to the Atlantic Provinces early in our growth phase.  We are thrilled to see Michael hitting the ground running” stated Cliff Shillington, Senior Advisor of GetintheLoop Local.

GetintheLoop Local provides entrepreneurs the opportunity to join the digital economy and become their own boss, while creating significant income and controlling their schedule and destiny. GetintheLoop Local franchisees operate a turn-key mobile marketing solution, leveraging GetintheLoop’s proven technology platform, to make local marketing simple and affordable for businesses.

“Our team is thrilled with our successful launch of Canada’s first mobile offers franchise.  We are now working with driven entrepreneurs from across Canada to bring GetintheLoop’s unique local marketing platform every community in Canada” said Matt Crowell, Founder and CEO of GetintheLoop.

 Our next Franchise Owner training at Loop University is already scheduled for November  19th – 21st with a new wave of franchisees bringing GetintheLoop to even more markets in Q4 2018.

To learn more about GetintheLoop Local and to enquire about bringing GetintheLoop to your community,  visit www.getinthelooplocal.com

Loop University

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September 17th, 2018. Kelowna, BC – GetintheLoop, Canada’s leading local offers platform, has officially launched ‘Loop University’ which is rolling out its first class of GetintheLoop franchise owners across Canada. It was exactly three months ago today that GetintheLoop announced a new opportunity for entrepreneurs across North America to open their own digital franchise through GetintheLoop Local.  

“Today is a very special day for everyone in our organization. I am so proud of the work our team has put in over the past 5 years to make the dream of launching an all mobile franchise possible. Our technology was built to help businesses owners succeed at local marketing, now we’re seeing new markets roll out across Canada with local entrepreneurs at the helm. It’s a dream come true for me and will make a huge difference for businesses owners and our members alike “ said Matt Crowell, Founder and CEO of GetintheLoop.

Click HERE to read more.

Over 150 Applications to be a GetintheLoop Local Owner

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July 25th 2018. Kelowna, BC - Loop Media Group is thrilled to share that within the first week of launching GetintheLoop Local, Canada’s first mobile offers franchise, they have already received over 150 franchisee applications and are continuing to receive over twelve a day.

“It’s like nothing I have seen before in all my years in franchising. Although, I’m not surprised given the modest capital investment with this business model and the expected positive return on investment in such a short period of time,” says Cliff Shillington, Advisor to GetintheLoop Local.

The GetintheLoop Local team is diligently working through a robust application process and are excited to be having early conversations with hopeful entrepreneurs. The first phase of franchise rollouts is expect to start in late September, with a limited number of early owners to be selected and further franchise territories to kick off later in the fall.

“We’re overwhelmed with the feedback and excitement we’ve received so early on. It’s great to see so many entrepreneurs around the country, who are incredibly passionate about this opportunity we have created,“ said Founder and CEO, Matt Crowell.

GetintheLoop Local provides entrepreneurs the opportunity to be their own boss, while creating significant income and controlling their schedule and destiny. GetintheLoop Local franchisees will operate a turn-key mobile marketing solution, leveraging GetintheLoop’s proven platform, to make local marketing simple and affordable for businesses.

With some early markets already spoken for across Canada and more applications coming in daily, the GetintheLoop Local team is excited by the response they have received. Matt Crowell added, “we couldn’t be happier with the overwhelming early interest we’ve seen so far. We’re incredibly thankful. It’s a great start to what we believe could be one of the largest and fastest growing franchise opportunities out there, but today, it’s just the beginning of a great start!”

To learn more about GetintheLoop Local and to enquire about bringing it to your community,  visit their website at www.getinthelooplocal.com

GetintheLoop Local: The first mobile offers franchise in Canada.

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July 17th 2018. Kelowna, BC - Loop Media Group, the creators of GetintheLoop, Canada’s leading offers platform, are proud to announce the creation of GetintheLoop Local.  The first mobile offers franchise in Canada.


GetintheLoop Local provides entrepreneurs across North America the opportunity to be their own boss, while creating significant income and controlling their schedule and destiny. GetintheLoop Local Franchisees will operate a turn-key mobile marketing solution, leveraging GetintheLoop’s proven platform, to make local marketing simple and affordable for businesses everywhere.


“The launch of GetintheLoop Local is very close to my heart” said Founder and CEO Matt Crowell enthusiastically. “GetintheLoop was built to empower small business owners and make local marketing simple and affordable. Taking what we have created and turning it into a new business venture for hundreds of entrepreneurs across North America and one day the world is a dream come true”. He added, “we’re entrepreneurs empowering entrepreneurs to help entrepreneurs, now that’s awesome”!


Over the past 3 years we have received over 100+ requests from entrepreneurs and fans of GetintheLoop enquiring about how they could help bring the GetintheLoop app to their community. Matt Crowell noted, “we’ve been looking at establishing a franchise opportunity for a while now, but we first had to get the formula for success proven and repeatable. Today, GetintheLoop is used by hundreds of national and local brands and we have proven successful in markets of all sizes across Western Canada – so now is the time”


With high interest early in our launch, and a few initial markets already spoken for, we expect GetintheLoop Local to be one of the fastest growing franchises in North America over the next couple of years. The number of inquiries has exceeded our expectations and the first few transactions have happened very quickly.


Owning a territory with GetintheLoop Local is as affordable as $15,000 in Franchisee fees with larger territories going for $35,000. GetintheLoop Local’s competitive advantage over other franchise operations is the low start-up cost as an owner does not need a bricks and mortar location, equipment, staff or inventory to get their business started and making a profit.


GetintheLoop Local franchises are now available across all Canadian markets and expansion to the US is expected later this fall with global markets to follow.  Cliff Shillington, former RE/MAX International Officer with an extensive background in domestic and international franchising, is acting as Franchise expansion advisor to Loop Media Group.

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GetintheLoop is the flagship product in the consumer division of Loop Media Group.  Since 2014, GetintheLoop has grown into the top-rated iOS and Android application of its kind in Canada, used by hundreds of top national and local brands. GetintheLoop is an intelligent mobile marketing platform that connects businesses with local consumers. GetintheLoop enables businesses to attract new customers, develop meaningful relationships, and obtain immediate in-depth data on their behaviour.

The $7 Billion Dollar Opportunity

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Well it’s finally happened; traditional media channels are oversaturated.

Mary Meeker’s 2018 Internet Trends Report is out, and the big themes in the 294 slides this year: privacy, ecommerce, China and mobile.

A glaring trend in this report is the significant increase in mobile usage. More and more adults are spending more time online thanks to mobile, clocking 5.9 hours per day in 2017.  Attention is shifting to mobile more than advertising is, with 29% of time spent on mobile, and only 26% on advertising budget.

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Source: Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers

Growth continues in internet advertising, but with the percent of time spent in media and percent of ad spend decline in print, radio and TV, Meeker identified a $7 billion opportunity for mobile.

But there is a huge issue…mobile ads suck!

A PageFair study in 2017 revealed that Adblock usage grew 30% globally in 2016. This means that people are becoming more and more frustrated with disruptive and irrelevant mobile ads.

We also know that roughly half of mobile ad clicks are accidental, and around 50% of ad impressions end up not delivered or not fully-loaded. It means that industrywide, human error is measured as a win. It also means that advertisers are wasting billions every year in ad spend.

In summary, mobile ads are poor, and advertisers and consumers are getting ripped off.  

But there is a better way!  This problem is worth solving and our team at Loop Media Group are launching solutions to provide a more authentic and valuable relationship between advertisers and mobile consumers.  Stay tuned!

Hi-Jane Announcement

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Kelowna, BC – Loop Media Group, leaders in mobile marketing technology and the creators of Canada’s largest offers platform, GetintheLoop, are excited to announce the creation of a new division and mobile product, Hi-Jane.

Hi-Jane is built to be a turn-key, local marketing solution in the ever evolving cannabis landscape in Canada. Hi-Jane will allow dispensaries and cannabis affiliated businesses to connect directly with opted-in consumers to build brand awareness, drive new sales, create loyalty, and put their business and products on the map.  

“Like all Loop Media Group products, Hi-Jane will leverage our existing technology platform to provide dispensaries with best-in-class location based marketing, a partner service team to ensure success, and a data analytics dashboard to help our cannabis partners better understand trends and best practices for customer attraction.” – Matt Crowell, Founder & CEO.

Hi-Jane will empower companies to educate and promote their products and services to customers with a simple and effective user experience. It will provide the consumer with an easy and discreet way to learn more about the cannabis industry, products, and locations of dispensaries. In addition, the app will have exclusive offers, events, and experiences for Hi-Jane members.

Loop Media Group is excited about Hi-Jane’s market niche, due to strict advertising regulations that make it challenging for cannabis businesses to market themselves through traditional public-facing advertising channels.

“The cannabis industry is an exciting space for our company to get involved in,” said Crowell. “We believe we can be very successful by leveraging our technology and expertise in the mobile app space. We have already created significant interest from some leading cannabis players and look forward to successfully launching the free app once everything is legalized, and we can get clarity on the regulations.”

Loop Media Group is also pleased to announce that Christine Bay has joined as Director of Growth for Hi-Jane. Christine brings over 15 years of entrepreneurial experience, with a focus on marketing and sales.

“I am extremely excited to be driving the growth and launch of Hi-Jane alongside Matt and his team. The product is going to help everyone in the cannabis space in some way. Whether you’re a wholesaler, a dispensary or dispensary group, retail outlet, or auxiliary-affiliated shop, you can save time, attract new customers and grow your business with Hi-Jane.” – Christine Bay, Director of Growth, Hi-Jane.

Based out of Kelowna, B.C., Loop Media Group initially launched its flagship consumer product, GetintheLoop, in 2013. Today GetintheLoop is the largest offers platform in Canada and connects hundreds of national and local brands to consumer across 35 cities. Loop Media Group recently announced the creation of Loop Enterprise, a white-labeled solution that helps brands world wide use the power of offers to build and directly engage their mobile audience, while driving new revenue and obtaining detailed consumer data.

Media or Sales Enquiries
Christine Bay
Director of Growth | Hi-Jane
cbay@hi-jane.com

www.linkedin.com/christinebay
Tel: 250-212-9898

Web: www.hi-jane.com
Twitter: @HiJaneApp
Facebook: www.facebook.com/Hi-JaneApp

GetintheLoop Accelerates Growth: Now Used By Over 100 National Brands

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Businesses know that reaching today’s consumer is hard. It’s hard because we can’t communicate to them the same way we used to. Today, many people stream music and TV shows with no commercials, which is challenging for traditional radio and TV ads to be effective.  Print media is in a strong decline, which reduces the ability to reach people in local markets. Digital channels like Facebook face challenges with data privacy due to their size and scale.

But there’s a better way…

According to research firm eMarketer, in 2018, traditional media’s share of time spent per day by Canadians will slide to less than 50%. Mobile is leading this charge and continues to gain the attention of today’s consumer.

At GetintheLoop, our team focuses on building a better way to connect local businesses with mobile consumers, at a fraction of the cost of traditional media (print, radio, and TV). Our goal is to make it easier for businesses to market themselves authentically and effectively.

Our offers platform, consumer app and member base is making it easier for businesses of all sizes to market to today’s savvy consumer. Our rapid growth has enabled businesses to more effectively share their unique experiences and offers in local markets across Canada, something we are incredibly excited about!

In a time when e-commerce is rising, we’re proud to be one of the few companies helping businesses reach, attract and drive consumers into brick and mortar stores across Canada, helping to fuel the local economy.

As a result, our team has reached a new milestone in our growth and we are thrilled to welcome more national brands onto our platform, on the heels of our recent expansion across 30+ Canadian markets.

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Adding these partners to our GetintheLoop network will provide even more value for our members across Canada, who have opted in to receive offers and experiences from businesses nearby.  

We’d love to talk to you. Get in touch with us now  and let’s see how we can help your business grow. 

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Chris Pinkerton
President & COO
GetintheLoop

Peter Geh Joins as VP of Finance

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Loop Media Group, the creators of GetintheLoop, Canada’s leading offers platform, is excited to announce that Peter Geh has joined as Vice President of Finance. Peter will oversee Loop Media Group’s finance and accounting functions, in addition to directing and executing on strategic financial plans for the organization and its divisions.  

Peter has over 11 years of experience working in public practice accounting with BDO Canada LLP, serving clients in a variety of industries including the technology sector. He has previously assisted clients with financial assurance requirements, complex accounting issues and reporting standards, risk management and controls, implementing finance department best practices, consulting on strategic direction, financial modeling, and performance measurement.

“We’re excited to welcome Peter into the Loop Media Group team at such a crucial point in our development. Loop Media Group is growing rapidly and becoming increasingly complex. Under Peter’s financial stewardship, the company will experience continued success in this environment,” stated Matt Crowell, CEO of Loop Media Group.

“Loop Media Group offered me an opportunity to join an exciting, growing company that is continually building on its own success and has an exceptional team to lead it into the future. I’m looking forward to leveraging my skills and experience to help the company deliver an exceptional product to its members and partners, while maximizing shareholder value.” said Peter.  

Peter holds a BBA in Finance, an MBA, a diploma in technology and has been a designated chartered professional accountant since 2009.

Cliff Shillington Joins as an Advisor

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May 8th, 2018. Kelowna, BC - Loop Media Group, the creators of GetintheLoop, Canada’s leading offers platform, is excited to share that Cliff Shillington has joined as an advisor to Matt Crowell and the Loop Media Group Team.

Already an investor in Loop Media Group, Cliff has now decided to dedicate time to play a key role in Loop Media Group’s strategy, with a focus on their consumer division and GetintheLoop.

Cliff has been involved in the franchising and marketing business for over 32 years both as a franchisee and a franchisor. A graduate of the University of Alberta, Cliff opened his first RE/MAX franchise in Saskatoon before joining the corporate side four years later with RE/MAX Western Canada, selling franchises and providing franchise support. Within a few years he was appointed Senior VP and Regional Director of Western Canada, where he guided arguably the most successful master franchise region in the entire RE/MAX system. In 2000, Cliff was promoted and transferred to the International head office of RE/MAX in Denver as VP of International Development, where he was responsible for overseeing the global growth of RE/MAX, selling master franchises around the world and setting up support systems to ensure their success.

After travelling the world and experiencing unprecedented growth and expansion from 30 to 52 countries in five years, Cliff returned to Kelowna as the franchise owner of RE/MAX Kelowna, the number one RE/MAX office in B.C. RE/MAX is the largest and most successful real estate franchise organization in the world with offices in more than 100 countries, and Cliff was an integral part of that growth.

“I am thrilled to be learning from and working alongside Cliff. As we look to expand GetintheLoop across Canada, and soon to markets outside of Canada, Cliff’s connections and expertise will surely play a key role in our growth”  - Founder & CEO, Matt Crowell.

"I have followed Matt and his team’s path for a few years now.  The technology their team has built is what initially peaked my interest. As I learned more I got excited about just how big their team’s vision and opportunities were, in addition to the passion that The Loop Media Group team has to build effective marketing solutions locally and globally.” - Cliff Shillington

Cliff resides in Kelowna, BC and will work alongside Matt and the GetintheLoop leadership team.

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GetintheLoop is the flagship product in the consumer division of Loop Media Group.  Since it’s beginning in 2014, GetintheLoop has grown into the top-rated iOS and Android application of its kind in Canada, used by hundreds of top national and local brands. GetintheLoop is an intelligent mobile marketing platform that connects businesses with local consumers. GetintheLoop enables businesses to attract new customers, develop meaningful relationships, and obtain immediate in-depth data on their behaviour. To learn more, contact GetintheLoop at info@getintheloop.ca.

Loop Media Group

Kelowna BC,

Our team, the creators of GetintheLoop, are pleased to announce the launch of Loop Media Group.  Loop Media Group is an organization focused on leveraging the latest in mobile technology to create consumer engagement and drive brick and mortar revenue through the power of our mobile platform.

As our flagship product, GetintheLoop, has continued to grow in popularity and market share, we have been keenly expanding the capabilities of our platform and our future business opportunities. Based on demand and market feedback, we are excited to announce our consumer and enterprise divisions. 

Loop Media Group COO, Chris Pinkerton, heads up the Loop Media Group Consumer Division. GetintheLoop is the first of our owned mobile products, with a second mobile app to hit the market in late 2018.

Our Enterprise Division will focus on leveraging our platform to help major brands effectively grow, engage, monetize, and better understand their mobile audience.  This division is focused on partnering with major media & sports organizations, as well as working with niche audiences across the globe, as we work to provide mobile audience access for both small businesses and the largest brands in the world.

Loop Media Group was founded in January of 2013.