Cliff Shillington Joins as an Advisor


May 8th, 2018. Kelowna, BC - Loop Media Group, the creators of GetintheLoop, Canada’s leading offers platform, is excited to share that Cliff Shillington has joined as an advisor to Matt Crowell and the Loop Media Group Team.

Already an investor in Loop Media Group, Cliff has now decided to dedicate time to play a key role in Loop Media Group’s strategy, with a focus on their consumer division and GetintheLoop.

Cliff has been involved in the franchising and marketing business for over 32 years both as a franchisee and a franchisor. A graduate of the University of Alberta, Cliff opened his first RE/MAX franchise in Saskatoon before joining the corporate side four years later with RE/MAX Western Canada, selling franchises and providing franchise support. Within a few years he was appointed Senior VP and Regional Director of Western Canada, where he guided arguably the most successful master franchise region in the entire RE/MAX system. In 2000, Cliff was promoted and transferred to the International head office of RE/MAX in Denver as VP of International Development, where he was responsible for overseeing the global growth of RE/MAX, selling master franchises around the world and setting up support systems to ensure their success.

After travelling the world and experiencing unprecedented growth and expansion from 30 to 52 countries in five years, Cliff returned to Kelowna as the franchise owner of RE/MAX Kelowna, the number one RE/MAX office in B.C. RE/MAX is the largest and most successful real estate franchise organization in the world with offices in more than 100 countries, and Cliff was an integral part of that growth.

“I am thrilled to be learning from and working alongside Cliff. As we look to expand GetintheLoop across Canada, and soon to markets outside of Canada, Cliff’s connections and expertise will surely play a key role in our growth”  - Founder & CEO, Matt Crowell.

"I have followed Matt and his team’s path for a few years now.  The technology their team has built is what initially peaked my interest. As I learned more I got excited about just how big their team’s vision and opportunities were, in addition to the passion that The Loop Media Group team has to build effective marketing solutions locally and globally.” - Cliff Shillington

Cliff resides in Kelowna, BC and will work alongside Matt and the GetintheLoop leadership team.


GetintheLoop is the flagship product in the consumer division of Loop Media Group.  Since it’s beginning in 2014, GetintheLoop has grown into the top-rated iOS and Android application of its kind in Canada, used by hundreds of top national and local brands. GetintheLoop is an intelligent mobile marketing platform that connects businesses with local consumers. GetintheLoop enables businesses to attract new customers, develop meaningful relationships, and obtain immediate in-depth data on their behaviour. To learn more, contact GetintheLoop at