Top Talent Continues to Join Growing Tech Company GetintheLoop


The growth story of mobile technology start-up GetintheLoop continues with the recent announcement of their franchise market expansion, new additions to executive leadership, and an ever-growing list of high profile investors and advisors.

Over the past 18 months, GetintheLoop has grown from its humble beginnings in Kelowna, BC, to over 35 cities in Western Canada. The company is now primed to accelerate its growth across the remainder of Canada, with the United States in its sights. Once partnered with many of Canada’s largest media companies, GetintheLoop is now growing rapidly on its own, attracting talent from some of the biggest companies in Canada.

Early last year, GetintheLoop announced that Patrick La Forge, former President and COO of Oilers Entertainment Group, was joining the team as a Partner and Vice President, Partnerships and Business Development. Shortly after, the company brought on Chris Pinkerton, the VP of Mediative and head of a division at YP Canada, to join as President and COO. Chris works alongside Nick Fane, Jesse Schimmel, Barb Newman, and Kirsten Fair, directors of various divisions within the organization.

In April, the company welcomed Cliff Shillington as a strategic advisor to help guide GetintheLoop as they franchise their technology platform across North America. Shillington is the former VP of International Development at RE/MAX, where he was responsible for overseeing the global growth of RE/MAX.

Most recently, GetintheLoop announced the addition of Jason Mann as VP Marketing of GetintheLoop and CMO at Loop Media Group. Jason joins Loop Media Group as the previous co-founder of Vista Radio, which grew into 48 markets across Canada, before he joined Bell Media as their head of digital media in Western Canada. Jason specializes in building audience and brand, which will be his key focus early on as GetintheLoop looks to scale up its audience and brand awareness across Canada over the next couple of quarters.

GetintheLoop was founded on an $800 budget and was run from Crowell’s phone on the evenings and weekends, until he was able to raise his first investment and begin to grow the team. Finding and building a team of passionate and positive entrepreneurs, alongside regular advice from mentors and investors has been the key to GetintheLoop’s growth.

“I have been fortunate to work with a first-class technology team, a mentor like Mark Payne, and now get advice from the likes of Larry Pollock, Patrick La Forge, and Cliff Shillington,” said Crowell. “To build a successful company takes an army, and the group of advisors surrounding our team makes a huge impact on our ability to grow. We are in a great position today, but we also know there is a lot of work ahead. We have very large goals.”

The future is bright for GetintheLoop and their technology. The team is focused on building a better way to connect local businesses with mobile consumers, at a fraction of the cost of traditional media (print, radio, and TV). This disruptive approach opens up another opportunity to radically change how mobile apps are monetized, ushering in a better way to provide value to consumers and revenue for app publishers in the future.